Source of Stream (also known as Traffic Sources when viewing YouTube data) shows insight into how listeners are engaging with your artists and their music, broken down into key segments. The metrics within Source of Stream give context to the current state of play for your track for its past and current performance and help you to improve future engagement.
Here are the Sources of Stream for Apple Music, Spotify, Amazon, Deezer, Pandora and YouTube:
Apple Music
| Search | A listener has searched for your artist, track, or album and played your track, album, or playlist based on their search. |
| User's Playlists & Saved Music | A listener streamed your track from their saved library, or from one of their personally compiled playlists. |
| Apple Editorial | Apple's team of Music Editors curate playlists across many genres and styles. Your track was included in one of these playlists, and was heard by a listener. |
| In-Store Placement | A listener accessed and streamed your track from the Apple Music storefront. |
| Algorithmic | A listener was served your track by an algorithm driven playlist, radio station, or chart. |
| Non-Apple Curated Playlists | A listener heard your track whilst listening to a playlist curated by an artist, brand, label, or user. |
| Other | A listener streamed your track from other sources. |
Spotify
|
Search and Artist Profile |
A listener has searched for your artist, track, or album and played your track, album, or playlist based on their search |
|
User's Playlists & Saved Music |
A listener streamed your track from their saved library, or from one of their personally compiled playlist. |
|
Spotify Editorial |
Spotify's team of Music Editors curate playlists across many genres and styles. Your track was included in one of these playlists, and was heard by a listener. |
|
Algorithmic |
A listener was served your track by an algorithm driven playlist, radio station, or chart. |
|
Non-Spotify Curated Playlists |
A listener heard your track whilst listening to a playlist curated by an artist, brand, label, or user. |
|
Others |
A listener streamed your track from other sources. |
Amazon
|
Artist and Genre Profile |
A listener searched for your artist, track, album or genre and played your track, album, or playlist based on their search. |
| User's Playlist | A listener streamed your track from their personally compiled playlist. |
| Editorial Playlist | A listener streamed your track from an Amazon-curated playlist. |
| Algorithmic | A listener was served your track by an algorithm-driven playlist, radio station, or chart. |
| Non-Amazon Curated Playlist | A listener heard your track whilst listening to a playlist curated by an artist, brand, label, or user. |
Deezer
|
Search and Artist Profile |
A listener has searched for your artist, track, or album and has played your track, album or playlist based on their search. |
|
User's Playlists & Saved Music |
A listener streamed your track from their saved library, or from one of their personally compiled playlists. |
|
Deezer Editorial |
Deezer’s team of Music Editors curate playlists across many genres and styles. Your track was included in one of these playlists, and was heard by a listener |
|
Algorithmic |
A listener was served your track by an algorithmic-driven playlist or radio station. |
|
Non-Deezer Curated Playlist |
A listener heard your track whilst listening to a playlist curated by an artist, brand, label or user. |
|
Apps |
A listener streamed your track from a third party app that uses the Deezer API. |
|
Other |
A listener streamed your track from other sources. |
Pandora
| Search and Artist Profile | A listener has searched for your artist, track, album or composer and played your track, album, or playlist based on their search. |
| Autoplay | A listener streamed your track using the Autoplay feature. |
| Stations | A listener was served your track by an algorithmic-driven station. |
| Other | A listener streamed your track from other sources. |
| Playlist | A listener was served your track by an algorithm-driven playlist. |
| Saved Music | A listener streamed your track from their saved library. |
YouTube Traffic Sources
| Annotation | Viewers reached the video by clicking on an annotation in another video. |
| Campaign Card | Views originated from claimed, user-uploaded videos that the content owner used to promote the viewed content. |
| End Screen | The views were referred from the end screen of another video. |
| External URL | The video views were referred from a link on another website. This traffic source includes referrals from Google search results. |
| Hashtags | Views originated from VOD hashtag pages or Shorts hashtag pivot pages. |
| Live Redirect | The video views were referred from Live Redirects. |
| No Link Other | YouTube did not identify a referrer for the traffic. This category encompasses direct traffic to a video as well as traffic on mobile apps. |
| Notification | The video views were referred from an email or notification from YouTube. |
| Playlist | The video views occurred while the video was being played as part of a playlist. Note that this traffic source is different from YOUTUBE PLAYLIST PAGE, which indicates that the views originated from the page that lists all of the videos in the playlist. |
| Product Page | The video views were referred from a Product page. |
| Promoted | The video views were referred from an unpaid YouTube promotion, such as the YouTube "Spotlight Videos" page. |
| Related Video | The video views were referred from a related video listing on another video watch page. |
| Shorts | The viewer was referred by swiping vertically from the previous video in the Shorts viewing experience. |
| Sound Page | Views originated from Shorts sound pivot pages. |
| Subscriber | The video views were referred from feeds on the YouTube homepage or from YouTube subscription features. |
| YouTube Channel | The video views occurred on a channel page. |
| YouTube Other Page | The video views were referred from a link other than a search result or related video link that appeared on a YouTube page. |
| YouTube Playlist Page | The video views originated from a page that lists all of the videos in a playlist. Note that this traffic source is different from PLAYLIST, which indicates that the views occurred while the video was being played as part of a playlist. |
| YouTube Search | The video views were referred from YouTube search results. |