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Reports & Alerts

Social

What are Followed Artists, and how do I add or remove artists from my lists?

Following artists allows you to receive email alerts customized for your work. It also gives you a shortcut to their demographic and performance metrics. UML's customized reports and alerts are based on your Followed list, so you will need to follow artists to start receiving them. You are allowed to follow up to 100 artists.

To follow an artist, click the Follow icon next to their name on their page:

Or click on the artist icon at the top right of the page:

Search for your artist, and click the Follow icon next to them:

To see your followed artists, click "Followed Artists". From here, you can also unfollow an artist by clicking the green "Following" button.

Why are there no results for my search?

If there are no search results for your song, artist or playlist, here are some possible reasons:

For Artists or Songs

1. Is it a new artist or song?

New songs and artists that have been released within the last 24 hours may not show up in our search yet. Please try again in 48 hours. If the title still isn’t showing up by then, contact Support so we can investigate it.

2. Did we spell it correctly?

Sometimes the data sent from the providers can cause issues with our artist and song titles. Make sure the spelling is correct and check any possible alternative names. If we are showing the incorrect information, contact Support to update the correct info.

3. Is it a UMG artist or song?

UML only shows information from artists that are distributed through UMG. If the artist or song is not distributed by UMG, they will not show up in your search.

For Playlists

1. Spotify

UML only tracks a Spotify playlist if it has more than 100 unique listeners a day.

Tip: If you’re having a hard time finding a playlist, try searching by the playlist ID or dragging the Spotify playlist title into UML.

2. Apple Music

UML tracks the top 15% of Apple Music playlists by territory.

3. Amazon Music

Due to inconsistencies with the Amazon web store reporting, playlist data may be unreliable. Please try again in 24 hours. If the playlist still isn’t showing up by then, contact Support so we can investigate it.

If you have any questions or believe the playlist meets the criteria for inclusion, please contact us.

Settings Explained: What is Country, Territory and Preferred Platform?

Your Country is the country that you do business in. Choosing your country will localize your alerts so you receive news that is relevant to your work.

The Territory dropdown defaults the country that your artist, track and playlist data will use on the site. You can choose to make it the same as your business country.

Email Settings

When you follow an artist, you can choose whether you want to receive alerts for that artist that are specific to your business country, or if you'd like to receive alerts for the top markets and globally.

Use the Auto-localize toggle once to automatically receive your alerts for your local business country for every time you follow an artist. That will save you from manually toggling the alert on each time.

To change your business country and preferred territory or auto-localize your alerts, click the artist icon at the top right and choose Settings. From there you can change your preferences:

How do I edit my profile information?

You are unable to edit personal information. Please contact support if there is any error.

What is UML News?

UML News is a continuously scrolling feed of news and insights on your artists and their songs from the top streaming and social partners, including Spotify, TikTok, Instagram and Shazam. When your artist has a new alert, it will appear at the top of their feed instantaneously, giving you quick insight into the marketing activity around your song.

To get to the news feed, click the News icon at the top right.

Use the filters to view by track or choose which event types you’d like to see. Uncheck the boxes to remove any events.

Click into the news item to see deeper insights that will help you understand the full context of the alert and help you make key marketing decisions.

Share the news with your coworkers or partners by clicking the Share option and sending the alert as an email or image download.

Here are the types of events that will show up on your artist’s news feed:

Spotify Chart Peaks

A song from the artist has a new peak position on the Spotify charts. It will also show you all that day’s chart peaks from around the world.

Spotify Milestones

A song reached a significant streaming threshold. (10k, 100k, 1M, 10M, etc.) Click the item to see how fast it reached that milestone compare to previous songs.

Spotify Playlist Adds

A song from the artist has been added to a top Global playlist. If you have selected a preferred territory in the settings page, you will also see top local playlist adds.

Spotify Release Comparisons

A new release from the artist outperforms their previous release or highest streamed track. Click the item to see a graph charting the stream comparisons over 90 days.

Spotify Spikes

A song saw a sharp increase in daily global streams. Click the news item to see the source of spike and any playlists driving major streams.

Instagram Top Performing Posts

An Instagram post was in the artist’s top 5 most engaging posts in the past 90 days. Click the news item to compare the likes and comments per follower to other recent posts.

Shazam Tag Spikes

Shazam tags of a song spiked, with data on how many tags and what hour the spike occurred.

TikTok Views Spikes

Views of TikToks featuring a song by an artist you follow increased sharply, helping you detect activity on the platform. Includes information on the top countries, and average engagement and creation rates of the song on TikTok.

TikTok Creations Surges

Detections in growth of TikTok creations using your followed artists' tracks, including information on countries where the surge was detected, as well as views, likes, comments, favorites and shares on TikTok videos using the track.

If you want to get instant alerts when new UML News insights are available, make sure to sign up for UML email alerts.

Search for your artist or song and click “Follow”.
In the "Followed Artists" tab, choose if you'd like to turn on localized alerts for the artist.

2a. You can also choose to auto-localize all alerts for each new followed artist from the start by going to the "Settings" tab and choosing Auto-localize.
On the “Alerts” tab, toggle your alerts on and you’re all set!

What is Source of Stream?

Source of Stream (also known as Traffic Sources when viewing YouTube data) shows insight into how listeners are engaging with your artists and their music, broken down into key segments. The metrics within Source of Stream give context to the current state of play for your track for its past and current performance and help you to improve future engagement.

Here are the Sources of Stream for Apple Music, Spotify, Amazon, Deezer, Pandora and YouTube:

Apple Music

Search	A listener has searched for your artist, track, or album and played your track, album, or playlist based on their search.
User's Playlists & Saved Music	A listener streamed your track from their saved library, or from one of their personally compiled playlists.
Apple Editorial	Apple's team of Music Editors curate playlists across many genres and styles. Your track was included in one of these playlists, and was heard by a listener.
In-Store Placement	A listener accessed and streamed your track from the Apple Music storefront.
Algorithmic	A listener was served your track by an algorithm driven playlist, radio station, or chart.
Non-Apple Curated Playlists	A listener heard your track whilst listening to a playlist curated by an artist, brand, label, or user.
Other	A listener streamed your track from other sources.

Spotify

Search and Artist Profile	A listener has searched for your artist, track, or album and played your track, album, or playlist based on their search
User's Playlists & Saved Music	A listener streamed your track from their saved library, or from one of their personally compiled playlist.
Spotify Editorial	Spotify's team of Music Editors curate playlists across many genres and styles. Your track was included in one of these playlists, and was heard by a listener.
Algorithmic	A listener was served your track by an algorithm driven playlist, radio station, or chart.
Non-Spotify Curated Playlists	A listener heard your track whilst listening to a playlist curated by an artist, brand, label, or user.
Others	A listener streamed your track from other sources.

Amazon

Artist and Genre Profile	A listener searched for your artist, track, album or genre and played your track, album, or playlist based on their search.
User's Playlist	A listener streamed your track from their personally compiled playlist.
Editorial Playlist	A listener streamed your track from an Amazon-curated playlist.
Algorithmic	A listener was served your track by an algorithm-driven playlist, radio station, or chart.
Non-Amazon Curated Playlist	A listener heard your track whilst listening to a playlist curated by an artist, brand, label, or user.

Deezer

Search and Artist Profile	A listener has searched for your artist, track, or album and has played your track, album or playlist based on their search.
User's Playlists & Saved Music	A listener streamed your track from their saved library, or from one of their personally compiled playlists.
Deezer Editorial	Deezer’s team of Music Editors curate playlists across many genres and styles. Your track was included in one of these playlists, and was heard by a listener
Algorithmic	A listener was served your track by an algorithmic-driven playlist or radio station.
Non-Deezer Curated Playlist	A listener heard your track whilst listening to a playlist curated by an artist, brand, label or user.
Apps	A listener streamed your track from a third party app that uses the Deezer API.
Other	A listener streamed your track from other sources.

Pandora

Search and Artist Profile	A listener has searched for your artist, track, album or composer and played your track, album, or playlist based on their search.
Autoplay	A listener streamed your track using the Autoplay feature.
Stations	A listener was served your track by an algorithmic-driven station.
Other	A listener streamed your track from other sources.
Playlist	A listener was served your track by an algorithm-driven playlist.
Saved Music	A listener streamed your track from their saved library.

YouTube Traffic Sources

Annotation	Viewers reached the video by clicking on an annotation in another video.
Campaign Card	Views originated from claimed, user-uploaded videos that the content owner used to promote the viewed content.
End Screen	The views were referred from the end screen of another video.
External URL	The video views were referred from a link on another website. This traffic source includes referrals from Google search results.
Hashtags	Views originated from VOD hashtag pages or Shorts hashtag pivot pages.
Live Redirect	The video views were referred from Live Redirects.
No Link Other	YouTube did not identify a referrer for the traffic. This category encompasses direct traffic to a video as well as traffic on mobile apps.
Notification	The video views were referred from an email or notification from YouTube.
Playlist	The video views occurred while the video was being played as part of a playlist. Note that this traffic source is different from YOUTUBE PLAYLIST PAGE, which indicates that the views originated from the page that lists all of the videos in the playlist.
Product Page	The video views were referred from a Product page.
Promoted	The video views were referred from an unpaid YouTube promotion, such as the YouTube "Spotlight Videos" page.
Related Video	The video views were referred from a related video listing on another video watch page.
Shorts	The viewer was referred by swiping vertically from the previous video in the Shorts viewing experience.
Sound Page	Views originated from Shorts sound pivot pages.
Subscriber	The video views were referred from feeds on the YouTube homepage or from YouTube subscription features.
YouTube Channel	The video views occurred on a channel page.
YouTube Other Page	The video views were referred from a link other than a search result or related video link that appeared on a YouTube page.
YouTube Playlist Page	The video views originated from a page that lists all of the videos in a playlist. Note that this traffic source is different from PLAYLIST, which indicates that the views occurred while the video was being played as part of a playlist.
YouTube Search	The video views were referred from YouTube search results.

What are Active and Passive streams?

Active streams are from listeners who actively sought out the track through search, or played it from their library of saved tracks. They are engaged, lean-forward streams.

Passive streams are from listeners via a radio station, algorithmic playlist or platform editorial. They are programmed, lean-back streams.

Apple Music

Spotify

How do I change the timeframe for period metrics and demographics?

At the top of the page, click the timeframe filter dropdown menu and select the corresponding timeframe for which you would like to view data. You can choose from 7 days, 30 days, and 90 days.

Why can't I see my daily playlist activity in the playlist track performance page?

If you are having trouble viewing the Daily tab in a playlist's activity page, it may be because the playlist you are searching for is a personalized playlist. These playlists are dynamic and positions change based on user preferences. Therefore, we are unable to estimate streams generated per position. As a result, we have decided to remove this tab from this page.

What is a Playlist Add/Drop?

A playlist add indicates that a track has been added to a playlist, details of which you’ll find on the ‘Adds/Drops’ screen. A playlist drop indicates that a track has been removed from a playlist, which will also be detailed.

How is track performance measured?

Track performance is measured through five playlist views:

7 Day	The 7 Day view displays the tracks featured on the Playlist, ordered by expected track performance from the last 7 days. The view compares actual listens versus expected listens, how the track is indexing and also includes the skips percentage for each track.
Daily	The Daily track performance view is the same as 7 Day track performance, except it is displayed by individual day. You are able to select any of the last 7 days.
Add/Drop	The Add/Drop view shows details of all tracks that have been added to, or dropped from the current Playlist, including the date of the add/drop.
Browse	The Browse view shows each country and category that the playlist is featured on.
Period Performance	The Period Performance view displays the number of streams for each track in the playlist for the selected time period.

How do I view territory specific adds/drops?

Use the ‘Global’ dropdown menu to select the territory for which you’d like to see specific add/drops.

What is Source of Stream?

Source of Stream (also known as Traffic Sources when viewing YouTube data) give insight to how listeners are engaging with your artists and their music, broken down into key segmentations. The metrics within Source of Stream give context to the current state of play for your track for its past and current performance and help you to improve future engagement.

Here are the Sources of Streams for Apple Music, Spotify, Amazon, Deezer and YouTube:

Apple Music

Search	A listener has searched for your artist, track, or album and played your track, album, or playlist based on their search.
User's Playlists & Saved Music	A listener streamed your track from their saved library, or from one of their personally compiled playlists.
Apple Editorial	Apple's team of Music Editors curate playlists across many genres and styles. Your track was included in one of these playlists, and was heard by a listener.
In-Store Placement	A listener accessed and streamed your track from the Apple Music storefront.
Algorithmic	A listener was served your track by an algorithm driven playlist, radio station, or chart.
Non-Apple Curated Playlists	A listener heard your track whilst listening to a playlist curated by an artist, brand, label, or user.
Other	A listener streamed your track from other sources.

Spotify

Search and Artist Profile	A listener has searched for your artist, track, or album and played your track, album, or playlist based on their search
User's Playlists & Saved Music	A listener streamed your track from their saved library, or from one of their personally compiled playlist.
Spotify Editorial	Spotify's team of Music Editors curate playlists across many genres and styles. Your track was included in one of these playlists, and was heard by a listener.
Algorithmic	A listener was served your track by an algorithm driven playlist, radio station, or chart.
Non-Spotify Curated Playlists	A listener heard your track whilst listening to a playlist curated by an artist, brand, label, or user.
Others	A listener streamed your track from other sources.

Deezer

Search and Artist Profile	A listener has searched for your artist, track, or album and has played your track, album or playlist based on their search.
User's Playlists & Saved Music	A listener streamed your track from their saved library, or from one of their personally compiled playlists.
Deezer Editorial	A listener streamed your track from a Deezer-curated playlist.
Algorithmic	A listener was served your track by an algorithmic-driven playlist or radio station.
Non-Deezer Curated Playlist	A listener heard your track whilst listening to a playlist curated by an artist, brand, label or user.
Apps	A listener streamed your track from a third party app that uses the Deezer API.
Other	A listener streamed your track from other sources.

Amazon

Artist and Genre Profile	A listener has searched for your artist, track, album or genre and played your track, album, or playlist based on their search.
User's Playlist	A listener streamed your track from their personally compiled playlist.
Editorial Playlist	A listener streamed your track from an Amazon curated playlist.
Algorithmic	A listener was served your track by an algorithm driven playlist, radio station, or chart.
Non-Amazon Curated Playlist	A listener heard your track whilst listening to a playlist curated by an artist, brand, label, or user.

Pandora

Search and Artist Profile	A listener has searched for your artist, track, album or composer and played your track, album, or playlist based on their search.
Autoplay	A listener streamed your track using the Autoplay feature.
Stations	A listener was served your track by an algorithmic-driven station.
Other	A listener streamed your track from other sources.
Playlist	A listener was served your track by an algorithm-driven playlist.
Saved Music	A listener streamed your track from their saved library.

YouTube Traffic Sources

Annotation	Viewers reached the video by clicking on an annotation in another video.
Campaign Card	Views originated from claimed, user-uploaded videos that the content owner used to promote the viewed content.
End Screen	The views were referred from the end screen of another video.
External URL	The video views were referred from a link on another website. This traffic source includes referrals from Google search results.
No Link Other	YouTube did not identify a referrer for the traffic. This category encompasses direct traffic to a video as well as traffic on mobile apps.
Notification	The video views were referred from an email or notification from YouTube.
Playlist	The video views occurred while the video was being played as part of a playlist. Note that this traffic source is different from YOUTUBE PLAYLIST PAGE, which indicates that the views originated from the page that lists all of the videos in the playlist.
Promoted	The video views were referred from an unpaid YouTube promotion, such as the YouTube "Spotlight Videos" page.
Related Video	The video views were referred from a related video listing on another video watch page.
Subscriber	The video views were referred from feeds on the YouTube homepage or from YouTube subscription features.
YouTube Channel	The video views occurred on a channel page.
YouTube Other Page	The video views were referred from a link other than a search result or related video link that appeared on a YouTube page.
YouTube Playlist Page	The video views originated from a page that lists all of the videos in a playlist. Note that this traffic source is different from PLAYLIST, which indicates that the views occurred while the video was being played as part of a playlist.
YouTube Search	The video views were referred from YouTube search results.

What is UMG Track Count and UMG Track %?

For Apple, Spotify, Deezer and Pandora playlists, you can see how many tracks are distributed by UMG, and what that percentage is of the total tracks on that playlist.

Why is YouTube data in UML different than in Consumption (UMC)?

Universal Music Consumption's YouTube data is reported as actual financial data, so it is processed once a month. YouTube data in UML is sourced directly from YouTube in real time.

When is the data loaded?

Data is loaded as we receive it from our partners and have checked it for accuracy. This usually takes 48 hours.

What email alerts can I receive and how do I sign up for them?

UML Alerts are designed to bring you data-driven marketing news on your followed artists, helping you make quick and informed decisions. Localize your alerts to receive relevant news from the country you do business in. You can get alerted on:

Spotify Playlist Adds

When your artist gets added to a top 250 global playlist, and if you choose your business country, you’ll also receive the top 100 local playlists. If you do not choose to localize your alerts, you will receive global alerts and playlist adds from some of the top markets.

Updates come through 30 minutes or less after a playlist addition.

Includes information on playlist demographics like top countries and age and gender breakouts.

Spotify Chart Peaks

When a track from an artist you follow reaches a new lifetime peak on the Spotify charts. Delivered within 30 minutes of the charts updating.

If you choose your business country, you’ll receive Global chart positions and also receive your country’s chart peak.

Spotify Release Comparisons

Compares your current release trajectory against the previous and highest streamed tracks. Save time by searching for multiple tracks in data dashboards.

If you choose your business country and allow for localized alerts, you’ll receive Global release comparisons and also comparisons from your business country.

Spotify Streams Milestones

A track from an artist you follow has reached a significant streaming threshold globally (10k, 100k, 1m, 10m, 100m etc).

It will only show the last threshold reached if you surpass multiple thresholds within 24hrs to avoid spamming users.

Thresholds include:

10,000

100,000

1 million

10 million

100 million

1 billion

10 billion

100 billion

Spotify Spikes

You’ll get alerted when a track from your followed list has seen a sharp increase in daily streams. We’ll show you where the spike is coming from.

Shows the source of streams that the spike is coming from. If it’s because it’s been added to a significant playlist, it will also highlight the playlist.

Instagram Engaging Posts

An Instagram post reached the artist’s top 5 most engaging posts in the past 90 days. We'll show you the likes and comments per follower to compare to other recent posts.

Instagram engagements are defined as total likes and comments.
UML must be able to track the artist’s Instagram account to receive this alert, which means the Instagram account must be a “business” account. Due to Instagram settings, accounts set to “personal” cannot be tracked. In the social tab, you can add the artist’s Instagram account by clicking the “Connect social channels” button.

Shazam Tags Spikes

Shazam tags of a song spiked, with data on how many tags and what hour the spike occurred. The alert uses military time (24hr).

Get notified when tags of a track increase sharply, showing you a key moment when audience interest and engagement rises, such as a significant radio play or TV sync.

The email alert includes information on the country and time of day of the spike, helping you identify the source of the spike.

You must select your business country and allow for localized alerts to receive this. If you have Global selected, this alert will not work.

TikTok Views Spikes

If you choose your business country and allow for localized alerts, you’ll receive Global and your country’s localized alerts. If you choose not to select your business country, you'll receive Global alerts and a selection of alerts from the top markets.

TikTok Creations Surges

How to set up your alerts

Step 1: Search for your artist or song and click “Follow”.

Step 2: In the "Followed Artists" tab, choose if you'd like to turn on localized alerts for the artist.

Step 2a: You can also choose to auto-localize all alerts for each new followed artist from the start by going to the "Settings" tab and choosing Auto-localize.

Step 3: On the “Alerts” tab, toggle your alerts on and you’re all set!

How do I sign up for daily Spotify playlist add/drop email reports?

To receive Spotify playlist add/drop reports based on the artists you are following in Your Artists, click on the artist icon at the top right of your page:

Search for your artist or song and click “Follow”.

On the “Profile & Alerts” tab, choose your preferred territory for additional local alerts or select “Global” for global alerts only.

Toggle the Spotify Playlist Add/Drop report on and you’re all set!

Why am I not receiving add/drop email reports for my Artist?

Our Spotify Playlist Add/Drop reports focus on the top 2,500 playlists that drive streams to UML. It may be that any adds/drops for your artist were from playlists outside of the top 2,500.

Please contact support if you still believe you should be seeing alerts.

Which social platforms do we follow?

We gather data on Instagram, Twitter and Facebook.

How do you get your artist's performance on social media tracked?

If we are missing any or all of your artist's social data, you will see the button to "Connect social channels". Fill out the form with the missing usernames. Please allow us up to 5 days to verify and track your social profiles.

What are Interactions, and why are there some days with no Interactions?

An Interaction is any action around an artist's post, including Facebook's Reactions, Shares and Comments, Instagram's Likes and Comments, and Twitter's Tweets and Retweets.

There may be days with no social Interactions for one or more of these reasons:

If there were no posts made in the prior 7 days.
The post has since been deleted.
The post has been edited and updated, which creates a new post ID number that is no longer tracked.