* Consumption combines both Marketing and Actual data in order to provide the most up-to-date view of the sales data
* Physical
- Marketing Daily Data
* Digital, Streaming and Mobile
- Marketing Daily data is maintained for the most recent 4 plus months for Daily partner
- Actual Data is maintained for all Daily partners up to the timeframe that the daily data is present
- Actual data is maintained for all non-Daily partners up to the most recent month