If you're a UMG employee and want to get access to UMA, enter your UMG work email and workstation password in the login screen, and choose "Sign in":
Then, click the Send Request button to complete the new user request. Please allow up to 24 hours for the request to be processed. You will receive an email with login instructions.
If you are an artist, manager, or label affiliated with UMG, and wish to have access to Universal Music Artists, please reach out to your label’s product manager. They will contact your UMA Label Approver, who will create your account. Once completed, you will receive a welcome email with directions on how to sign in.
Alerts are mobile notifications that inform you when any of your “Followed Artists” or “Followed Songs” have significant activity.
You can get alerted on:
For your “Followed Artists”, you’ll get alerted every time any song from your artist is added to one of the Top 250 playlists worldwide, whether you select “Everywhere” or your preferred territory (e.g. United States, United Kingdom).
For your “Followed Songs”, you’ll get alerted every time your song is added to top playlists. When you have as your preferred territory:
When your preferred territory is set to “Everywhere”, you’ll get alerted every time any song from your artist reaches a new peak in the Global Top 200 chart.
When your preferred territory is set to a specific territory (e.g. United States, United Kingdom), you’ll get alerted every time any song from your artist reaches a new peak in the Global and local Top 200 charts.
A new release from the artist outperforms their previous release or highest streamed track. Tap the alert to go to the News tab and see a graph charting the stream comparisons over 90 days.
A song reached a significant global streaming threshold. (10k, 100k, 1M, 10M, etc.) Tap the alert to see how fast it reached that milestone compare to previous songs.
A song saw a sharp increase in daily global streams. Tap the alert to see the source of spike and any playlists driving major streams. This alert currently only works when you follow a song; it is not available on the artist level.
An Instagram post reached the artist’s top 5 most engaging posts in the past 90 days. Tap the alert to compare the likes and comments per follower to other recent posts.
Instagram engagements are defined as total likes and comments.
UMA must be able to track the artist’s Instagram account to receive this alert, which means the Instagram account must be a “business” account. Due to Instagram settings, accounts set to “personal” cannot be tracked. In the social tab, you can add the artist’s Instagram account by clicking the “Connect social channels” button.
Shazam tags of a song spiked, with data on how many tags and what hour the spike occurred. The alert uses military time (24hr).
How to set up your alerts
Step 1: Alerts are currently only available for the UMA mobile app. Search for “Universal Music Artists” on your mobile app store and download it for free.
Step 2: Tap the artist image at the bottom of your screen. On the “Explore” tab, search for your artist or song and tap “Follow”.
Step 3: On the “Alerts” tab, choose your preferred territory for additional local alerts or select “Everywhere” for global alerts only.
Step 4: Toggle your alerts on and you’re all set!
Make sure notifications are enabled for UMA in your phone's settings.
YouTube does not provide audience data by artist. To check out your data on specific videos, go to the ‘Spotlight Videos’ on the home screen or ‘Top Videos’ on the Music page and select the video you’re interested in.
‘All Platforms’ combines Spotify, Apple Music, Pandora, Amazon and Deezer. YouTube does not currently provide comparable listener data. For that reason, it can’t be combined with the other three platforms.
Data is loaded as we receive it from our partners and have checked it for accuracy. This usually takes 48 hours.
On the mobile app: Use the Filter option at the top of the page:
From there, you can choose your time period: 7 Days or 30 Days. When finished, click Done at the bottom.
On a computer: Navigate to the top of the page, click the timeframe filter dropdown menu and select the corresponding timeframe for which you would like to view data.
We gather data on Instagram, Twitter and Facebook.
If we are missing any or all of your artist's social data, you will see the button to "Connect social channels". Fill out the form with the missing usernames. Please allow us up to 5 days to verify and track your social profiles.
An Interaction is any action around an artist's post, including Facebook's Reactions, Shares and Comments, Instagram's Likes and Comments, and Twitter's Tweets and Retweets.
There may be days with no social Interactions for one or more of these reasons: