UML Alerts are designed to bring you data-driven marketing news on your followed artists, helping you make quick and informed decisions. Localize your alerts to receive relevant news from the country you do business in. You can get alerted on:
- Spotify Playlist Adds
When your artist gets added to a top 250 global playlist, and if you choose your business country, you’ll also receive the top 100 local playlists. If you do not choose to localize your alerts, you will receive global alerts and playlist adds from some of the top markets.
Updates come through 30 minutes or less after a playlist addition.
Includes information on playlist demographics like top countries and age and gender breakouts.
- Spotify Chart Peaks
When a track from an artist you follow reaches a new lifetime peak on the Spotify charts. Delivered within 30 minutes of the charts updating.
If you choose your business country, you’ll receive Global chart positions and also receive your country’s chart peak.
- Spotify Release Comparisons
Compares your current release trajectory against the previous and highest streamed tracks. Save time by searching for multiple tracks in data dashboards.
If you choose your business country and allow for localized alerts, you’ll receive Global release comparisons and also comparisons from your business country.
- Spotify Streams Milestones
A track from an artist you follow has reached a significant streaming threshold globally (10k, 100k, 1m, 10m, 100m etc).
It will only show the last threshold reached if you surpass multiple thresholds within 24hrs to avoid spamming users.
Thresholds include:
| 10,000 |
| 100,000 |
| 1 million |
| 10 million |
| 100 million |
| 1 billion |
| 10 billion |
| 100 billion |
- Spotify Spikes
You’ll get alerted when a track from your followed list has seen a sharp increase in daily streams. We’ll show you where the spike is coming from.
Shows the source of streams that the spike is coming from. If it’s because it’s been added to a significant playlist, it will also highlight the playlist.
- Instagram Engaging Posts
An Instagram post reached the artist’s top 5 most engaging posts in the past 90 days. We'll show you the likes and comments per follower to compare to other recent posts.
Instagram engagements are defined as total likes and comments.
UML must be able to track the artist’s Instagram account to receive this alert, which means the Instagram account must be a “business” account. Due to Instagram settings, accounts set to “personal” cannot be tracked. In the social tab, you can add the artist’s Instagram account by clicking the “Connect social channels” button.
- Shazam Tags Spikes
Shazam tags of a song spiked, with data on how many tags and what hour the spike occurred. The alert uses military time (24hr).
Get notified when tags of a track increase sharply, showing you a key moment when audience interest and engagement rises, such as a significant radio play or TV sync.
The email alert includes information on the country and time of day of the spike, helping you identify the source of the spike.
You must select your business country and allow for localized alerts to receive this. If you have Global selected, this alert will not work.
- TikTok Views Spikes
Views of TikToks featuring a song by an artist you follow increased sharply, helping you detect activity on the platform. Includes information on the top countries, and average engagement and creation rates of the song on TikTok.
If you choose your business country and allow for localized alerts, you’ll receive Global and your country’s localized alerts. If you choose not to select your business country, you'll receive Global alerts and a selection of alerts from the top markets.
How to set up your alerts
Step 1: Search for your artist or song and click “Follow”.
Step 2: In the "Followed Artists" tab, choose if you'd like to turn on localized alerts for the artist.
Step 2a: You can also choose to auto-localize all alerts for each new followed artist from the start by going to the "Settings" tab and choosing Auto-localize.
Step 3: On the “Alerts” tab, toggle your alerts on and you’re all set!