We keep the most recent 4 complete months of Marketing data, including estimates, for the partners listed above.
At the start of each month, we remove a month’s worth of old Marketing data, and replace it with Actuals. For example, at the start of October 2018 we replaced Marketing data for May 2018 with Actuals data.
We expect some variance between Marketing and Actuals data, as such you can expect to see a slight movement in RTD figures when this process happens over the first weekend of each month. This process ultimately allows us to show data in Consumption which is both accurate and timely.