Your Country is the country that you do business in. Choosing your country will localize your alerts so you receive news that is relevant to your work.
The Territory dropdown defaults the country that your artist, track and playlist data will use on the site. You can choose to make it the same as your business country.
When you follow an artist, you can choose whether you want to receive alerts for that artist that are specific to your business country, or if you'd like to receive alerts for the top markets and globally.
Use the Auto-localize toggle once to automatically receive your alerts for your local business country for every time you follow an artist. That will save you from manually toggling the alert on each time.
To change your business country and preferred territory or auto-localize your alerts, click the artist icon at the top right and choose Settings. From there you can change your preferences: